Published: Jun 20, 2017
Posted In: Press Releases
360° Degree Hard-Hat Video Tours Wins Two Awards for Branded Content and the Instagram Hard-Hat Tour Recap wins for Education & Discovery.
WASHINGTON, May 30, 2017— Museum of the Bible is proud to announce that it won a trio of trophys in the 38th Telly Awards. The 360° “Hard-Hat” Video Tour took home Telly Awards in two different categories: Season 38 Telly Awards Bronze for Branded Content & Entertainment in Craft-3D Graphics/Animation; and Season 38 Telly Awards Bronze for Branded Content & Entertainment in General-not-for-profit. A third bronze award in the General – Education & Discovery for Short Form/Socal was given for the Instagram Hard-Hat Tour Recap.
The innovative video tour was produced and donated by Christian Vision using an emergent video technology that captures footage from a literal 360° perspective. Designed to be viewed with virtual reality goggles for an optimal experience, the 360° tour takes viewers through each floor of the museum, allowing them to look around and explore all potential angles. On desktop or mobile, users can similarly manipulate the viewing angle by dragging with their mouse or touch screens as the host guides them through the tour.
“This video has been an incredibly useful tool in helping fans and partners of Museum of the Bible fully visualize just how expansive this building will be when it finally opens its doors to the public this November,” said Steven Bickley, Museum of the Bible vice president of marketing, finance and administration. “We are honored to win Telly Awards in two separate categories and we’re grateful to Christian Vision for their expertise, passion and creativity.”
The video provides a preview of many of the standout features of the state-of-the-art museum, from the 40-foot-tall bronze doors at the entrance, to the 150 ft. LED overhead lobby screen. Additionally, the video tour lets the audience stand on the rooftop of the building as the guide points out the building’s proximity to other famous Washington, D.C. landmarks, including The Capitol, The Library of Congress, Washington Memorial, The White House and the Lincoln Memorial.
“We are so honored to have had the opportunity to work with Museum of the Bible on this very worthwhile project,” said Nick Runyon, executive director of Christian Vision North America. “The power of video to communicate a compelling narrative is only expanding as technology advances. The Hard Hat Tour gave us the perfect opportunity to try something new, allowing the viewer to truly enter into Museum of the Bible as it is under construction. Recognition for your work is always welcomed but we’re even more pleased that this video has helped so many people get excited about Museum of the Bible coming to our nation’s capital this November.”
“The 360° Tour Video is a great example of how Museum of the Bible embraces technology as a core institutional philosophy in all that we create,” said Director of Communications Jeremy Burton. “A more traditional video just simply wouldn’t capture the scope, design and the innovative nature of this enormous project so we looked for a new solution. 360° video was our way of taking the Hard Hat experience to a whole new level for viewers at home and based on the response, we’re extremely proud of the result.”
Museum of the Bible also won an award for their Instagram Hard-Hat Tour Recap created by Cooke Pictures. This video showcased a sunset, hard-hat tour put on for Washington, D.C. Instagram influencers to learn about Museum of the Bible and get a unique look at the construction site.
Founded in 1979, the Telly Awards is the premier award, honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and received over 12,000 entries from all 50 states and five continents.
Other Telly Award winners include AOL Studios, BET Networks, Bloomberg, CBS Interactive, HBO, Huffpost, Microsoft, Time Warner, The Guardian, Viacom and more.
About Museum of the Bible
Museum of the Bible is an innovative, global, educational institution whose purpose is to invite all people to engage with the Bible. In 2017, Museum of the Bible, which aims to be the most technologically advanced museum in the world, will open its 430,000-square-foot nonprofit museum just three blocks from the Capitol in Washington, D.C. A digital fly-through of the Museum is viewable here. A 360-degree hardhat tour of the museum is available here.