October 13, 2017

Press Release

Floor 1: Overview - Lobby and Orientation Area

Lobby and Orientation Area


The lobby and orientation area consist of several elements, including north wall windows, art glass, a digital ceiling, a digital docent, an orientation wall and touch tables. On the north wall guests are greeted outside by nine digital canvases giving them instructions and highlighting key elements of their visit. Once inside, one of the largest horizontally mounted digital ceilings is guests’ first impression. Guests proceed to the ticketing window and are given a digital guide that directs and educates them during their visit. Guests are then drawn into an orientation area by a 60-foot, digital orientation wall to configure their digital guides on one of seven touch tables. 

North Wall Windows 

These nine windows are located on the first floor by the entrance. They flank guests while they queue to enter, providing marketing, advertising and information to the public. Additionally, the windows give guests information on registration, artifacts, specials for the day and special events at the museum. Technical features include two 55-inch, DynaScan monitors in each of the nine windows in first-of-its-kind, book-shape configurations that can be controlled separately or together, as well as 5500-nit, ultra-bright LCD for outdoor applications (An average TV has a brightness of 800 – 1000 nits, which makes these five times as bright in order to be seen in full sunlight.).

Arcade Ceiling

The arcade ceiling is one of the largest, horizontally mounted digital screens in the U.S., running the length of the grand lobby. With dimensions of 140 by 15 feet, the digital ceiling features 555 LED panels (5MM pixel pitch). The ceiling is surrounded by channel glass on both sides, giving off reflection from the ceiling above and enhancing the digital ceiling designs. The content includes kaleidoscope-style images from the Museum Collections, stained glass, views of landscapes (sky, clouds, trees, stars, etc.), Bible illuminations, scripture and architectural elements. Guests see different images throughout their museum experience based on algorithms running different designs and themes.

Orientation Wall

A unique, 56-foot-long by 8-foot-high bank of continuous monitors with 50 55-inch screens arranged two screens tall by 25 screens wide provides guests with information about the museum exhibits. The wall also provides information about events, specials, upcoming attractions and map orientation. The screen has LG, ultra-thin, bezel displays with a 3-D map of the museum to familiarize guests with the floors, exhibits, restaurants and events within the museum.