Christmas at Wanamakers

For Macy’s “Random Acts of Culture” project in 2010, holiday shoppers were surprised with a flash mob of 600 singers accompanied on a pipe organ preserved since the days when “Wanamaker’s”—the first department store in Philadelphia—occupied the site, housing the largest playable organ in the world.

In 1911, seventy-thousand customers flooded through the doors of “the largest retail store in America."

Wanamaker’s Christmas “light show” and organ concerts became an annual event!

Considered a retail genius, Wanamaker was also known for funding D.L. Moody’s evangelistic meetings and establishing organizations like the Bethany Mission School.

Under his leadership, attendance at the Mission School grew to 5,000 during his lifetime.

He said, “I cannot too greatly emphasize the importance and value of Bible study—more important than ever before in these days of uncertainties. . .”

The Bible—impacting every aspect of life!

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